Google Adsense and Adword is big multi billion dollars business. It makes sense that Google would do its best to make sure that everything is legitimate and no foul play occur within its network of advertisers and publishers. That’s the fact that lost on some webmasters. Google has the capability and resources to do its best research on how to prevent those nasty activities. If someone on a basement somewhere thinks of a best way to game Google, you can be sure that Google will find that out sooner later than later.
The other thing to think about, even if you do successfully game Google, the victims is not really Google since Google only act as a medium for advertisers. Those advertisers, many of whom are small website themselves, will end up footing the bill for the illegal activity. Believe it or not, Google will still make money either way.
Now that we all understand that gaming Google is not a smart thing do, what about innocent webmasters out there who unintentionally make mistakes? Well it does happen, and sometimes they get punish just the same. Though some restated banned account does happen, it is much easier and cheaper for you to just avoid making those mistakes rather than apologize to Google later on.
1. DO NOT click you ads, ever. Even if you see some ads you like on your site, you must suppress the urge to click it. DO NOT click your ads to see where it goes, DO NOT click you ads to find out what it feels like. If you want to know what your ads look like, use the Google Adsense preview inside your Adsense account.
2. While you want to make sure your visitors see the ads, DO NOT put it in a annoyingly prominent place such as pop ads, not even pop under. I heard rumors that Google allows static div ads placement, but that’s really just rumors. In some cases those are even worse than pop ups since you can’t close it. Also don’t have a popup page that opens when user are leaving or closing your site. That is just lame.
3. DO NOT play around with Adsense code. Though some WP and other CMS template came with Adsense code built in, you should really copy those, convert it to your own ads and then put the converted code back. While you might think that it’s just a harmless color code or channel ID, Google TOS stated clearly to NOT modify the code.
4. DO NOT put your ads on website which content does not follow Google Adsense program policies such as violent content, porn, casino related, racism, drugs, beer, illegal copyrighted materials such as warez and hacked software. No excessive profanity either, the website must be “Family Oriented”
5. DO NOT put Adsense on a no content page. Page such as intro with nothing else, thank you for registering at my site page, or simply empty page with plenty of ads on it offers nothing to visitors.
6. DO NOT put image or flash very close to the ads that will mislead visitors when they try to click on the image. Also DO NOT encourages users to click in any way such as “Support Us” etc. All clicks must be natural.
7. DO NOT call your Adsense your “Favorite Links” or “Must See Sites”. Google already provides Ads by Google title for it. That should be sufficient.
8. DO NOT buy traffics to your site. Those traffics has crappy conversion rate anyway.
While there are more DO NOT that I can think of, those above really are the most unintentionally committed action that will get you banned by Google. Others are Black Hat techniques which may get you money fast but can also get you banned even faster.
Nice site.
Thanks, admin.