Every time someone asks about how to improve their website PageRank there is always someone in the audience who says basically forgets about PageRank and concentrates on traffic. While traffic or visitors are usually the end target of a website, is PageRank then not important at all?

Lets have a look at the news from horses mouth

PageRank Technology: PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.

1. Text Ad Unit

This is the normal ads you see on most pages with Adsense. This is also the most popular type of ads. With this ad you can customize its size and color. However, it is advised to change your ads format inside your Adsense account and paste it to your website rather than modifying it directly. As this is the most common type of ads, Google continually improves it to provide better “user experience”. Two of the last change is that now your visitors will have to click exactly on the ads as oppose to the background before. The other one is the introduction of expanded text ads where the ads has the arrow that you can click to reveal the rest of the ads.